NETFLIX

Creative Strategist for LATAM | Mexico City, Mexico | Feb. 2021-March 2024

Oversee creative strategy, production scope, budget, and resource allocation for 40+ titles to date. Lead & manage cross-functional communication to drive cohesive campaign milestones across marketing and content partners while ensuring that production pipelines and financial projections are kept in scope. Partner with LATAM Brand Marketing, Creative Production and Engineering stakeholder teams to explore opportunities to optimize on workflows and inefficiencies guaranteeing maximum impact for creative asset launch.

• Launch for over 70+ titles, 20 being in the top #1 with viewership in first 30 days including: Cafe Aroma de Mujer, La reina del sur, Depois do Universo, La reina del flow, La Primera Vez S1, 7 Prisionieros, El Cartel de los Sapos, Granizo, Juanpis Gonzalez, Pasteleros contra el tiempo

• Oversaw custom shoot for Madre de Alquiler, leading to its number one marked image within the suite.

• Oversaw strategy for hit YouTube debut Pacto de Silencio with 9.9 million views

Campaign Operations Manager Editorial & Publishing | Los Angeles, CA | Jul. 2019-Jan. 2021

Program managed global production scale for Editorial & Publishing teams. Workflow analysis to identify gaps across teams and technological solutions preventing efficiency and transparency across creative sharing.

• Accomplished connecting global network of social media accounts/integrations at Netflix to ensure quicker visibility of assets, self service ability to request and faster turnaround times for localisation.

• Lead development of proprietary technology across engineering, product managers and social leads globally.

• Developed workflow to gain data insights on asset needs & localization availability resulting in a reduction of asset duplication by 20%, improvement in localization speed by 42% and overall DAM health of asset archiving by 65%

Campaign Operations Manager, UCAN Documentaries | Los Angeles, CA | Jul. 2018- Jun. 2019

Project management partner to UCAN Creative Marketing team. Responsible for budget overview, creative lock dates, localization pipelines, and trafficking deliverables with production & media teams.

• Executed title launches such as Homecoming with three consecutive debuts without leaks, FYRE Festival with a turnaround time of 4 weeks, Knock Down The House, Our Planet, & Making a Murderer.

• Partnered with key cross functional stakeholders on post campaign metrics & internal delivery review across timelines and budgets to identify opportunity areas.

Global Ad Operations Lead | Los Angeles, CA | Nov. 2017- Jul. 2018

Oversaw trafficking for global programmatic campaigns for both awareness and acquisition brand strategies. Partnered closely with Campaign Operations, Media, and AV Production teams regarding timelines and deliverables to external stakeholders.

• Created and implemented QC workflow to global vendor partners to ensure assets were to spec before going live.

ADROLL

Ad Operations Specialist | New York, NY | Jul. 2016-Oct. 2017

Ad Operations contact for East Coast agency team serving clients YETI, European Wax Center, and the World Trade Center. Averaged $3 million USD in revenue from asset creation and ad placement. Built strategy matrices for 15 clients per month while providing recommendations to increase campaign impact and spend efficiency. Utilized 3rd party reporting and Tableau to analyze data and optimize for performance spend.

• Troubleshot pixel & creative bugs with engineering & dynamic creative teams using beta environments with the AdRoll proprietary tech stack resulting in 90% accuracy in campaign launches.

• Developed QA process via JIRA & Zendesk platforms for growing agency team & offsite Ad Operations support team resulting in 80% less delays and more accurate 24/7 global coverage.

FLASHTALKING

Campaign Manager | New York, NY | Jan. 2015-June 2016

Served as the key point of contact for two VIP accounts Verizon and Walmart, averaging $2 million USD worth of digital revenue. Orchestrated creative development, site tagging, tracking, & campaign set up in ad server. Analyze key reporting metrics to help optimize campaigns & troubleshoot delivery issues. Built out complex logic to meet clients targeting needs.

• Constructed QA processes for chief accounts to increase interdepartmental efficiencies by 50%.

• Gathered client feedback to optimize proprietary tagging.

WEBMD

Ad Operations Associate | New York, NY | Jan. 2014-Jan.2015

Ad Trafficker that managed an average of $14 million worth of digital revenue for clients including Walgreens, Listerin, and Colgate. Troubleshoot and test campaign assets for implementation.

• Hosted interdepartmental processes training with sales executives & account managers to increase efficiency by 50%

• Member of the ad operations team that oversaw the ad server migration to DFP, increasing overall department efficiency by 80%, eliminating manual override use cases and improving data sharing across full tech stack (salesforce <> DFP <> Tableau)

ALM

Ad Operations Associate | New York, NY | Jun. 2013-Jan. 2014

Managed 40-50 campaigns/month for Reuters.com and Thompson.com, escalated issues with sales and internal/external clients to help proactively resolve issues. Worked closely with Ad Traffickers to optimize based on reporting generated on campaign over/under delivery, campaign analytics and site inventory.

• Assisted with streamlining ad operation processes, including training of employees, building In-House Marketing Guidelines.

• Led rollout of business systems, i..e: OAS Ad Server, Fivia Contract Mgmt System and Jira