creative strategy

Across the big and small screens, Film & TV have the power to bring people together, spark conversation, or take us down an educative spiral (looking at you Neil de Grasse Tyson!). Be it an image, a trailer, or a social post, the how & why around what promotional material best represents a piece of content takes a little bit of science, a little bit of collaboration and whole lot of trusting your gut. Across LATAM and UCAN, I’ve built strategy to promote popular genres like Telenovelas, franchise IP & iconic figures in pop culture & continue connection through storytelling. JM.